In the first episode of season 2 of Stranger Things, Gaten Matarazzo’s character, Dustin, wore a sweatshirt from the Science Museum on Minnesota in St. Paul. The sweatshirt featured a skeleton of a brontosaurus and it did not take long for fans to desire that sweatshirt.
According to Newsweek, the museum was super excited that one of their sweatshirts featuring a vintage design was worn on the show. On November 1, the museum released a Facebook post: “We’re rereleasing our ’80s Brontosaurus apparel in a few days,” it said, “Say no to knockoffs!”
In a press release, the museum said that fans had put the sweatshirt in high demand:
A social media follower tipped off the Science Museum to the sweatshirt’s appearance in the hugely popular TV show on Friday, October 27, the day its second season was released. Since then, the museum has been flooded with phone calls, emails, and social media posts from fans who are anxious to get their hands on the vintage sweatshirt, which was first available in the museum’s Explore Store in the early 1980s.
Apparently the show’s costume designer, Kim Wilcox, was searching images of 80s clothing when she came across the sweatshirt design. After Dustin wore it on the show, the Science Museum put it back on sale on Tuesday, November 7.
Fans immediately hurried to buy the sweatshirt and ended up crashing the website. The museum was actually thankful for the crash. “Orders are thundering in for Brontosaurus apparel,” a Facebook post from the museum said, “Due to demand, our website is slow. We have an unlimited supply online — be patient!” By Tuesday afternoon, the museum announced they had made $400,000 in sales.
Six different items ranging from child to adult sizes and priced from $14.95 to $36.95 are available on the website.