Amazon Fashion’s spring 2017 campaign video, shot by Cass Bird, has officially arrived. Styled by Kate Young and featuring model Andreea Diaconu, the commercial actually tells a very relatable story. You know that feeling when you get home from work to find a long awaited package on your doorstep full of last week’s online shopping binge? Well, Amazon does too.
“This campaign captures the fun and ease of experiencing fashion where you’re most comfortable: your own home,” Jennie Perry, chief marketing officer at Amazon Fashion, said in an email. “The varying scenes, with models in different looks, celebrates individual style and our wide selection of brands and breadth of product.”