We all know Kylie lip kits (and basically everything else Kylie Jenner sells) sells out in like a minute flat. So obviously, she’s successful. However, I bet you didn’t think this is how much money Kylie Jenner made since the inception of Kylie Cosmetics a year and a half ago.
According to WWD, Kylie Cosmetics topped $420 million in retail sales thus far.
If you suck at math, that’s nearly half a billion fucking dollars.
If you think it’s bullshit, think again. WWD sat down with Kris and Kylie Jenner and Kris literally showed documentation to back their figures for the past 18 months.
Kylie Cosmetics is on track to be a $1 billion business by 2022. That’s 5 years. If you compare Kylie Cosmetics to something like Bobbi Brown, for example, it took them 25 years to reach the same goal. For L’Oréal’s Lancôme, it took 80 years.
Kylie launched her birthday collection on August 1st. That day, she made $10 million.
IN ONE DAY.
However, the biggest retail sale day was on November 21st when Kylie dropped her holiday collection which resulted in $18.9 million in sales for the day.
It doesn’t stop there. Kylie also wants to launch brick and mortar stores.
“I don’t know how we’re going to do it. I think it’s time people walk into a store and see Kylie Cosmetics… I do want that but we haven’t figured out exactly how we’re going to do that and what approach were going to take.”