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Apple Defines “Doing Numbers” in Unexpected Market

via The Verge

It may be quite shocking, but Apple’s iPhone isn’t its hottest product on the market, at least in regards to what exactly rakes in the money.

Apple announced today that its services division earned $8.5 billion in the last quarter. That’s a 34% increase in the span of a year. Talk about doing numbers right?

That revenue is now more than both the revenue for iPad and Apple’s “other products” division, which consists of Apple TV, Apple Watch, iPod Touch, Beats products, AirPods, and other accessories. The companies second strongest source? The iPhone.

Since April 2016 when the services division first surpassed Mac sales, it has always held second place. The division is composed of Apple Music and iCloud, in which the company saw an astounding subscriber growth of 75%.

Following the much needed redesign of the App Store in September, Apple has seen more time spent within the store and an increase in downloads. According to Apple Chief Financial Officer Luca Maestri, revenues are nearly twice as much as Google Play Store’s.

Another factor that contributed in Apple services growth was their efforts to go global with Apple Pay. Denmark, Finland, Sweden, and the UAE have all received the service within the last month. Apple Pay will also be available in 912 Safeway supermarket stores across the country.

[via The Verge]

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