Yet another Spring ad campaign has debuted, but this time it’s all sex and rock n’ roll. What more would you expect from the Balmain Army? Photographed by Steven Klein, the campaign stars supermodels Isabeli Fontana, Natasha Poly, and Doutzen Kroes strolling down a desert road, surrounded by towering speakers, dressed in sheer tops and freed nipples.
“For me and my generation, music is simply inseparable from fashion,” Balmain creative director Olivier Rousteing says. “Those who know Balmain will recall that it has played a key part in the house’s previous campaigns—whether the focus was placed on today’s artists themselves or on a shared creative collaboration with them. Here, the impressive towering speakers that line the mysterious pathway make very clear that ours is a journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.”
Check out more photos from the sexy campaign below.