Balmain officially released its Fall/Winter 2017 advertising campaign on Friday. The images were taken by renowned photographer and the brand’s creative director Olivier Rousteing.
“I’ve always explained that part of the draw that social media has for me is its unique removal of any filters or middlemen — allowing me to communicate directly with those who are interested in what we are creating,” Rousteing said in the press release.
“I wanted to photograph this campaign for the same reasons: to have the images directly reflect my vision of Balmain’s latest creations, as well as my love for the singular beauty of the city I call home. I hope you are as happy with the results as I am.”