Mario Testino captures the most gorgeous and glamorous figures in fashion. From supermodels to royals, he has worked with the world’s most beautiful people for magazine covers, editorials, galleries, and prominent exhibitions, rendering them in a uniquely approachable light that has captivated the masses. His latest project can be seen and shared on Instagram by the likes of his 1.1 million followers.
In case you haven’t already heard of it, his #TowelSeries comprises what he calls “a private club.” After seeing Kate Moss in a robe and towel after a shoot, Testino was struck by the idea, and uses social media as its primary platform, telling Vogue, “I think girls and guys feel this freedom at being able to express themselves. There is no predetermined way of how you put the towel on,” says Testino. “You can do anything you want—wear it however you want. I have always treasured this kind of freedom: it’s rare.”
In typical Testino fashion, the approach intends to show these untouchable beauties through a familiar and intimate lens. Previous stars for the project include supermodels Cara, Karlie, Naomi and Joan, as well as celebs Miley Cyrus, Keira Knightley, Justin Bieber, Cristiano Ronaldo, and recently, the series’ first couple, Gigi Hadid and Cody Simpson. In total there are 72 photos, with beautiful new mother Blake Lively as the latest to join the ever-exclusive crew.
Lively looks fresh-faced and stunning just 4 months after the birth of daughter James Reynolds with her hubby Ryan Reynolds. The 27-year-old actress has managed to maintain a low-key lifestyle despite the paparazzi madness that has followed her rise to fame on the CW.In addition to her induction into the #TowelSeries crew this month, Lively is also featured on Allure magazine’s May cover, where she talks about breastfeeding, her time on Gossip Girl, and her commitment to balancing work and family. The cover was also shot by Testino.
Here are some more of our #TowelSeries favorites:
[via Yahoo Style]