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Converse is Making Big Moves with GORE-TEX

via Mashable

Converse makes reliable sneakers that last for years and always look better with age. However, Converse don’t usually come in clutch when the weather turns cold, especially during rain and snow.

The canvas shoes get soaked pretty quick, and nobody likes a wet shoe. However, Converse has introduced a complete game-changer. With a new Urban Utility line, the shoe brand, owned by Nike, is teaming up with the company Gore to produce GORE-TEX sneakers. Invented in 1969, GORE-TEX is a water-resistant protectant that challenges all kinds of weather.

Gore produces footwear and clothing that supports all kinds of weather. To ensure the shoes will be stylish, Converse hired Slam Jam, an Italian streetwear company, and artist Cali Thornhill Dewitt. The shoes will look keep their classic looks such as Chuck Taylor All Stars and Jack Purcells, but will have a bit of a kick.

Some styles are currently available on Slam Jam’s website, and the rest will be available on the Converse website starting December 5. The new “Hiker” Chuck Taylors are selling for $150. The Converse Jump Boot in a Purcell style is described as a “nod to military paratroopers’ footwear” and sell for $160.

Bring on the rain and snow.

[via Mashable]

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