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CoverGirl’s First Ever Male Spokesperson Tweeted an Offensive Ebola Joke and Customers Now Plan to Boycott the Brand


This past October, James Charles made history as he became CoverGirl’s first ever male spokesperson.

But now, he’s in back in the spotlight for all the wrong reasons.

On Wednesday, Charles tweeted (and then later deleted) an offensive joke about getting ebola in Africa.

screenshot via Buzzfeed


When people started calling James out on the joke, he initially responded defensively in another since deleted tweet.

Screenshot via Buzzfeed

The next day, Charles used his Twitter to issue not one but two apologies.


While people understood than he sincerely apologized and is attempting to learn from his mistakes, others were quick to point out that this isn’t the first time he made racist remarks on his twitter, and are calling to boycott CoverGirl until they drop him.

Since the incident, CoverGirl has issued the following statement:

“James Charles’ tweet does not represent COVERGIRL’s perspective. We agree his statements were inappropriate but appreciate that he has issued an apology. We are an inclusive brand and respect all people and cultures.”

Though, to some, that might not be enough.

[Via Buzzfeed]

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