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Diet Coca-Cola is Trying to Catch Up With the Times

Coca-Cola misses its consumers. The cola company remodeled it’s diet soda cans – and flavor – in an effort to bring the masses and their money back to its wallets.

The brand relaunch will include four new flavors and slimmer, taller cans. The move showed signs of desperation for the Atlanta-based distributor, which has been on the decline. Diet Coke stands at third on the list of soft drinks in the U.S., a 4.3 percent drop from 2017, according to Beverage-Digest.

Diet Coke, which first appeared in 1982, made its bread based on people deciding to cut their sugar intake. Well, the jig is up. Consumers are smarter and “woke” now, which led to an increase in people cutting all artificial sweeteners. Per-capita soda consumption reached a low in 2016 that had not been seen since 1985, according to Beverage Digest.

“We’re modernizing what has made Diet Coke so special for a new generation,” Rafael Acevedo, the product’s North American group director, said on Coca-Cola’s website.
The company expects the new look to attract new drinkers. The new flavors could play an important role in this move. Ginger lime, feisty cherry, twisted mango, and zesty blood orange bring new life to Diet Coke. Coke will roll out the new drinks later this month.

 

[via Bloomberg]

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