Dove has received a significant amount of backlash for an ad they released depicting a Black woman pulling off her brown shirt and turning into a White woman wearing a white shirt. How could they possibly think this was a good idea?
— BlackGirlMagic (@blackgalsmagic) October 8, 2017
The soap company issued an apology for the ad and immediately removed it from social media.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
This also wasn’t even the first racist advertisement Dove has put out, as they have also released one with a before/after picture with women of darker complexions being on the “before” side and becoming lighter in skin tone as it they move to the “after” side.
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
— Keith Boykin (@keithboykin) October 8, 2017
The soap industry has a long history of racist ads involving People of Color being literally washed into White people.
— Adrienne Warren (@adriennelwarren) October 9, 2017
After viewing Dove’s ad, people took to Twitter to announce their displeasure with the company’s heavily racist campaign.
Dear Dove, I’m never taking off my shirt again.
— Lena Waithe (@LenaWaithe) October 9, 2017
I’ve been using Dove soap for about 2 weeks now and I’m so happy with the results 😍👦🏾👦🏻 pic.twitter.com/1zBtvPvHJO
— Makahl (@Makahlx) October 9, 2017
I LOVE and I am proud of my beautiful, luxurious black skin.
I would NEVER whitewash it off.
The Black Delegation
— Exavier Pope (@exavierpope) October 8, 2017
Got a new startup idea: You send us your ad, we'll tell you if it's racist before you run it. Think we have our first customer in Dove.
— Vasu Kulkarni (@Vasu) October 9, 2017
What they hell were they thinking?