Well, there’s no denying it now, The Emoji Movie is coming on August 4th 2017 and it has gotten its first teaser trailer to boot.
The trailer is narrated by a “meh” emoji voiced Steven Wright which, for a less creatively-bankrupt idea, might be a pretty funny gag but, in this case, it just adds insult to injury. Nobody is excited for this movie, not even the characters in it. We then transition to an ice cream emoji talking to a cookie emoji which leads into a poop joke, complete with a British poop emoji in a bowtie named “Poop Daddy”. The whole trailer suffers from “vertical video syndrome” in an attempt to emulate a smartphone but I sincerely hope that this was just done for the trailer and not the whole movie. The trailer also gives us a brief glimpse of a human character’s smartphone which has several major apps on it like YouTube, Snapchat, Crackle, and Just Dance 4.
The plot introduces a “secret world inside smartphones” called Textopolis, where all emojis live, hoping to be selected by the phone’s user and centers around an emoji named Gene (voiced by T.J. Miller) who, unlike every other emoji, has multiple facial expressions since he was born with “no filter”. He wants to be a “normal” emoji, so he enlists the help of his best friend, Hi-5 (voice by James Corden), and a codebreaker emoji named Jailbreak (voiced by Ilana Glazer). Together, they will travel through popular smartphone apps to find the code that will fix Gene — until they face a great danger that threatens to destroy their world forever.
It all sounds like a rip-off of The Lego Movie full of product-placement for various smartphone apps and it’s a shame that so many talented people are taking part in it. Still, there is a slight chance that, like The Lego Movie, The Emoji Movie could surprise everyone by being far better than anyone expected. Still, I’m not holding my breath.
If you want to torture yourself some more, you can check out the posters recently-released for the movie right here.