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Gucci is So Last Year as Balenciaga Claims Hottest Brand


Lyst and The Business of Fashion has just released a report of brand sales for the third quarter. The highest sales and biggest products have come from fashion house Balenciaga, knocking Gucci out of the top spot. Impressively, Off-White by Virgil Abloh claimed the third spot, jumping 31 places.

A list of the top 10 hottest brands of Q3 according to Lyst:

There is also a list of the top 10 most influential rappers in fashion:

Although Kanye has been out of the spotlight of sorts, he still received support for claiming the top spot:

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