Gucci is Officially Suing Forever 21 After Several Warnings

Go home, Forever 21, you’re drunk.

According to Refinery 29, Gucci is suing Forever 21 for using their trademarked stripe design.

To be fair, Gucci did give Forever 21 fair warning. Back in December of 2016, Gucci sent the company a cease-and-desist. They also asked Forever 21 to discontinue the items that featured either the blue-red-blue or green-red-green stripes.

Obviously Forever 21 didn’t listen.

Instead, they took legal action first and filed a suit against Gucci asking the the court to permit the brand’s use of the colored stripes, AND to cancel Gucci’s stripe trademarks.

LOL. Didn’t happen.

On Tuesday, Gucci officially filed two counterclaims against Forever 21. The first one asks for the dismissal of the brand’s initial complaint; the second is for trademark infringement, trademark dilution, and unfair competition.

Gucci wrote in a statement to Refinery 29,

“Gucci has today taken steps to finally put an end to U.S. mass retailer Forever 21’s blatant exploitation of Gucci’s famous and iconic blue-red-blue and green-red-green stripe webbing trademarks. Despite Forever 21’s attempt to use its lawsuit to intimidate Gucci into ceasing its trademark enforcement efforts, Gucci is as committed as ever to protecting its long established intellectual property rights, which are at the heart of the brand’s identity, and to ending once and for all Forever 21’s reprehensible exploitation of its distinctive trademarks and those of other brands who have suffered the same type of piracy.”

I mean, Forever 21 is never going to win. Quit while you’re ahead (kind of), homie.

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