The famous Italian luxury bran, Gucci, is now going fur free, so don’t expect to see any mink, or rabbit in their upcoming Spring 2018 collection.
CEO Marco Bizarri, made the announcement today, declaring the Italian luxury brand as a fur free zone, during the 2017 Kering Talk at The London College of Fashion.
The brand decided to join the Fur Free Alliance after working with The Humane Society of the U.S. and LAV (an Italian-based animal welfare group).
Gucci’s decision to join the alliance ensures that animals such as mink, coyote, raccoon dog, fox, rabbit, karakul, and all other species, wont be getting turned into fashionable jackets and accesories any more.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better,” Bizarri said regarding the brand’s decision.
This is a pretty big move for the fashion brand which is known for its iconic fur coats, and other fur accented clothes.
But Gucci isn’t the first major fashion luxury brand to stop using fur, with brands such as Stella McCartney, Giorgio Armani, Hugo Boss, and Net-A-Porter taking the first steps at paving the way for a cruelty free luxury brand market. Hopefully this will be a trend that spreads to other luxury brands, setting off a movement that will produce statement making clothes without harming any animals.