Just 2 days after Chance the Rapper dissed Heineken’s ad for being “terribly racist”, Heineken pulled the advertisement from circulation.
The rapper speculated that Heineken most likely purposefully made the ad to cause ruckus, and gain popularity. I’m sure a lot had to happen for it to get pulled, but interesting how they waited a day or two before making the executive decision.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
Heineken addressed the hate with an official statement before pulling it off the air.
In light of the recent Heineken® Light Beer advert, please find our official statement. pic.twitter.com/9srsUFW086
— Heineken SA (@Heineken_SA) March 27, 2018