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H&M Created Outrage with a ‘Coolest Monkey in the Jungle’ Hoodie

via Birmingham Mail

H&M is under fire for posting a picture on its website that has been deemed racist. The photo is of a black child wearing a hoodie that says, “coolest monkey in the jungle.”

The picture has also caused outcry because the site also posted a picture of a white child wearing a sweater that says, “jungle survivor.”

“This is inappropriate, offensive, and racist. Why is the white kid ‘a jungle survivor’ and the black kid the ‘coolest monkey in the jungle’? one blogger wrtote. “How do you think this is okay? REMOVE this and the clothing piece. This is completely distasteful!”

Stephanie Yeboah posted a tweet that has garnered thousands of retweets and likes. “Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’? I mean. What.” the tweet said.

“What makes this worse, is that I now have a gaggle of white men in my mentions telling me that there is nothing wrong with this jumper,” she added. “I am just…speechless.”

A spokesperson for H&M said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

One Twitter user did not see the image is racist: “That obviously isn’t meant to be racist. It’s only offensive if you choose for it to be, which you have.”

Another echoed that tweet: “People who see this as racist are calling the kid a monkey. If you’re matching the monkey connotation to the child then surely you’re calling him a monkey. I see a lovely black boy. And a cute little monkey jumper. Anyone see anything else?”

However, another user blamed the company: “Companies should always consider how things could be perceived. There were multiple sweatshirt/jump options & for some reason they decided to put him in that one. Even if it wasn’t the goal enough people saw it & should have considered this outcome.”

[via Birmingham Mail]

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