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Ikea’s 25-minute ASMR Commercial will Soothe You After a Rough Day of Not Buying Furniture

Of all the things I thought I’d see on the internet today, “IKEA ASMR” was not one of them.

For those of you who haven’t discovered that part of YouTube, ASMR (autonomous sensory meridian response) is a physical sensation characterized by a pleasurable tingling that typically begins in the head and scalp commonly triggered by soft or accented voices as well as ambient sounds. It’s sort of the reason why those slime videos are super popular on Instagram.

With their latest advertisements, deemed  “Oddly Ikea,” the Swedish company uses the commercial above to sell you their dorm essentials, all while calming you down. It’s a perfect listen after a day of unsuccessful furniture shopping, trust me.

[Via The Verge]

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