Roses are red, the sky is blue, and Instagram stories are a blatant rip off of Snapchat. All facts, well, except if you’re Instagram CEO Kevin Systrom, who borrows a format or two from the President by word vomiting his way out of admitting he’s wrong.
In an interview with Recode, Systron claimed that it’s totally fine that he copied Snapchat’s entire format, because by some backwards logic, that’s how everything gets made in this world.
“Imagine the only car in the world was the Model T right now,” Systrom said. “Someone invents the car, it’s really cool, but do you blame other companies for also building cars that have wheels and a steering wheel and A.C. and windows? The question is, what unique stuff do you build on top of it?”
After comparing social media platforms to one of the most important inventions in modern history, Systrom went on to say they totally didn’t steal stories, they “adopted” them:
“When we adopted [Stories], we decided that one of the really annoying things about the format is that it just kept going and you couldn’t pause it to look at something, you couldn’t rewind,” he added. “We did all that, we implemented that.”
Kevin then followed with the “Well, they did it!” argument that I haven’t used since second grade.
“It would be crazy if we saw something that worked with consumers that was in our domain and we didn’t decide to compete on it,” he said. “I think Snapchat’s a great company, I think they’re going to continue to do well, but when you look back — they didn’t have filters, originally. They adopted filters because Instagram had filters and a lot of others were trying to adopt filters as well. And you could have said the same thing at the time, ‘We’re copying each other,’ but I don’t know, that’s just the way Silicon Valley works.”
Yeah, stories was never “in your domain” to begin with, Instagram. Also, I find this hilarious coming from a company who only released video capability when Vine came on the scene.
Sure, Instagram’s version of stories might be successful, but every other incarnation of the format in Facebook owned apps are universal panned.
It’s time for this copying to end, Instagram. Be creative for once.