For the past few years the Jordan brand has been introducing us to some of the craziest of colors (most of which I’m not a fan of but to each their own). The latest in this endeavor however, makes sense from a marketing perspective.
Jordan is incorporating the iconic blue color of Gatorade in it’s next color-way of Jordan 1’s, which are rightfully called “Blue Lagoon.” The shoe is a vibrant blue with with orange and green accents. The company is expected to release two others including “Cyber” and “Rush Violet” alongside the color way this December.
Gatorade is actually teaming up with Jordan to release the shoe. It will bear the lightening bolt logo on the side and the brand on the insole.
The two will also collaboratively release two pairs of “Gatorade” Air Jordan 6s as well.
[via Sole Collector]