Kendall Jenner has been the face of La Perla for a few seasons now, but her latest ads, shot by Mert & Marcus, embrace a new look. The pop art inspired lingerie ads feature a set designed by La Perla creative director Julia Haart. The colorful floral scene is inspired by artists Georgia O’Keeffe and Peter Max.
“Jenner exudes the certainty and self-assurance of a true heroine—owning her world through confidence and empowered femininity,” says the brand’s press release. “The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.”