L’Oréal Paris Just Debuted Its Most Diverse Commercial Yet

During the Golden Globes on Sunday, L’Oréal Paris debuted a new True Match campaign called Your Skin, Your Story which stars actress and transgender activist Hari Nef, a pregnant Blake Lively, Darnell Bernard, and many other spokespeople with an impressive range of different hair textures, skin colors, and ethnic backgrounds.

@lorealmakeup #truematch campaign i hate my voice but i love a nude beat for daytime to night

A video posted by Hari Nef (@harinef) on

“L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” said Tim Coolican, Deputy General Manager, L’Oréal Paris USA, in a release. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.”

[via Harper’s BAZAAR]

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