This week, Dove released a new ad that has turned controversial. The ad has been condoned as racist because it features a dark-skinned model removing her shirt and is then transformed into a white-skinned model instead.
Many remarked that the ad had racist undertones that 19th century soap advertisements had, when nobody knew anything about being PC.
Completely accept the @Dove ad was empowering for Lola Ogunyemi. But for consumers it was not and perpetuates dangerous beauty steroetypes. I say this as someone who, as a child, was ashamed of the colour of my skin https://t.co/wVvmv3sEP5
— Carmen Fishwick (@carmenfishwick) October 10, 2017
Think my fave bit of the Sky report on the Dove ad is the white guy marketing student saying “I didn’t really find anything offensive in it”
— Donna Marsh (@donnamarshcc) October 9, 2017
However, the model featured is Lola Ogunyemi, and she has released a statement on the controversial ad. Ogunyemi stood up for Dove and praised it’s efforts in making her seem completely comfortable on set.
— Graham Foreman (@gj4man) October 10, 2017
— Ptaah💾 (@Ptaah_LSG) October 10, 2017
Ogunyemi’s response was completely gracious. She acknowledged both sides of the situation and drew them together in understanding. She did not condemn Dove for being racist, but instead explained the motives behind the ad.
She says the full ad shows the concept more completely and she supports the vision.https://t.co/Awq5rab3ma
— Crystal B. Shepeard (@ClearlyCrystalB) October 10, 2017
The Nigerian woman in the 'racist Dove ad' says "the snapshots circulating the web have been misinterpreted" https://t.co/7YnolIPyKH
— Eromo Egbejule (@EromoEgbejule) October 10, 2017
Glad this came out because I really didn't understand the uproar. It seemed like we took some stills and just ran with it w/o any context. https://t.co/qlWP4ZMoiG
— Travis Houston (@T_Houston) October 10, 2017
Maybe sometimes we just have to chill out a bit. Not everything is completely understood at first glance.