This past February, Nike Middle East revealed the first-ever sports hijab, a breathable, athletic hijab that was previously not available for sale in the US.
However, due to successful prototypes and reviews from Muslim athletes, the brand has decided to debut globally. The campaign features athletes Ibtihaj Muhammad, Zahra Lari, and Zeina Nassar:
Muhammad is a professional fencer from New Jersey who took home a bronze medal from the Rio olympics in 2016. She explained that the hijab made for sports was super important for Muslim athletes because now the material was efficient and functional. She explained that previously she would have to practice in a hijab made of georgette fabric: “When the material is wet [with sweat], it gets really heavy,” she said. “It would completely obstruct my hearing,” which was crucial for instructions from her coach.
Lari is a professional ice dancer from the United Arab Emirates. She says the hijab is “a reminder to us Muslim women that we can achieve anything in the world. What Nike has done for Muslim athletes is a dream that we never thought would happen.”
Nassar, a boxer from Germany says, “I’m not distracted anymore because it sits better and is well adapted for sport.”
The hijab will be available on nike.com and select stores in 20 different countries starting in early January. It will come in XS, S, M, and L, in colors obsidian, vast gray, black, and white.