Guys, there’s finally something more exciting at Domino’s than cheesy bread, but only if you’re in Michigan.
Domino’s is teaming up with Ford to understand the role that self-driving vehicles can play in pizza delivery.
Over the next several weeks, randomly-selected Domino’s customers in Ann Arbor will have the opportunity to receive their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle, which you can see above, that will be manually-driven by a Ford safety engineer and staffed with researchers.
“We’re interested to learn what people think about this type of delivery,” said Russell Weiner, president of Domino’s USA. “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb. All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible.”