Spelling mistakes are versatile. When you’re trying to flirt with a potential love interest via text message, typos are a turn-off. When a major brand misspells a word? Well, that’s just flat-out hilarious.
Popular British fast fashion chain ASOS has made quite the name for itself as an online retailer. This only makes their major typo even funnier: the men and women’s clothing site printed 17,000 bags that read, “discover fashion onilne.” O-nil-ne. Fortunately, ASOS had no problem owning up to the mistake:
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5
— ASOS (@ASOS) March 21, 2018
The brand also shared information on how to recycle their bags, as customers brought this up as a concern. Although I’m not really sure who was holding onto those plastic bags anyway, even if all the words were spelled correctly. To each their own, I guess?
As an online retailer, we source over 40 million plastic mailing bags and 5 million cardboard mailing boxes a year, all of which are recyclable! You can find out more on how we deal with packaging and waste here at ASOS by clicking here Tom https://t.co/rcet1898a8.
— ASOS Here to Help (@ASOS_HeretoHelp) March 21, 2018
Is it just me, or does Onilne kind of sound like something a white couple would name their kid to be different? I have to admit, I was kind of hoping they’d accidentally written “ASSO.”