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SOS: Online Retailer ASOS Printed 17,000 Bags Containing a Typo

Spelling mistakes are versatile. When you’re trying to flirt with a potential love interest via text message, typos are a turn-off. When a major brand misspells a word? Well, that’s just flat-out hilarious.

Popular British fast fashion chain ASOS has made quite the name for itself as an online retailer. This only makes their major typo even funnier: the men and women’s clothing site printed 17,000 bags that read, “discover fashion onilne.” O-nil-ne. Fortunately, ASOS had no problem owning up to the mistake:

The brand also shared information on how to recycle their bags, as customers brought this up as a concern. Although I’m not really sure who was holding onto those plastic bags anyway, even if all the words were spelled correctly. To each their own, I guess?

Is it just me, or does Onilne kind of sound like something a white couple would name their kid to be different? I have to admit, I was kind of hoping they’d accidentally written “ASSO.”

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