Taylor Swift has stayed out of the spotlight leading up to the release of Reputation. Fans freaked out when she announced she was deleting social media, but after the new album, I think she won them back.
Since then, Swift has appeared on her first magazine cover in quite some time. “It’s been a while since I’ve done a magazine cover. I’m really happy my first one back was with such wonderful people,” said Swift on Instagram. For the cover, Swift wore dark eyeliner and deep red, signifying her new Reputation look.
The cover is the first for British Vogue’s new editor-in-chief, Edward Enninful, who is creating a “#NewVogue.” Enninful addressed criticism that the magazine had a lack of diversity under it’s previous leadership. Feminist activist and mixed-race model Adwoa Aboah was the cover for the November issue. Swift’s cover is set to release with the January issue.
“For me, the chance to help transform America’s most fascinating sweetheart was a joy,” says Enninful of the shoot. He continued, “Obviously she is a world-class lyricist – and has written a stunning poem just for Vogue on the timely subject of reinvention and moving on – but she also takes her duties as a role model very seriously.”
Apparently, Swift told Enninful that her transformation was one she hadn’t experienced before: “I was very touched to see how emotional she was at the end of our shoot day in London,” he said.
“Taylor is acutely aware of her following and how she communicates with young women, and will never portray a character that would send the wrong message,” says Enninful. “That said, even superstars aren’t immune to the power of a great dress.”