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The NBA is Testing Out a Streaming Service Charging 99 Cents to Watch the Final Quarter of Any Game

As much as I hate it when people say, “The last two minutes of a basketball game are all that matters,” I will concede that nothing in the NBA beats the final quarter of a close game, especially during the postseason. This seems to be something taken to heart by the NBA, as the league has announced that they will try out a new stream which will allow pro hoops fans watch the 4th quarter of any NBA game for just 99 cents.

Managing partner of Courtside Ventures Vasu Kulkarni brought this to the public’s attention after he posted a screenshot of a notification he received from the NBA app to Twitter. The message told him that he could pop in for the final minutes of Friday night’s matchup between the Oklahoma City Thunder and Miami heat for just short of a dollar.

Interestingly enough, it almost seems like this idea has been in the works for a while. At CES two years ago, NBA Commissioner Adam Silver said,

I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game.

This could very well be a huge moneymaker for the NBA, as it caters to basketball fans who are a bit too casual to shell out an expensive subscription to packages like NBA League Pass. The fact that each stream will only cost 99 cents could be a huge part of that. I mean, a dollar isn’t a lot of money to spend at one time, so you could just be like, “Sure, why not?” and shell out your buck for the last quarter of a game. This will almost certainly add up, though, and it’s entirely possible that users will end up spending more money than they may have initially thought.

Nonetheless, I do think this is a pretty solid idea for both the NBA and its viewers, and I’m looking forward to seeing how this develops. With the playoffs quickly approaching, we’re gonna see a ton of people tune into the final minutes of a series-defining game.

[via The Verge]

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