With Valentine’s Day just over the horizon, people are starting to get slightly more…desperate in their attempts to find “love.” Tinder has reported a 1,850% increase in people changing their location to Pyeongchang, South Korea.
Anyone who subscribes to Tinder’s more elite features, like Tinder Plus and Tinder Gold, has the opportunity to take part in their “passport” feature, letting you set your location to anywhere in the world in order to expand your pool of possible matches. It’s apparently working, with a 34% increase in Tinder usage in the Olympic Village, a 565% right swipe increase, and a 644% increase in matches made. Like I said, desperate times call for desperate measures.
The U.S. is leading the world in passport usage, with Sweden and the U.K. hot on our trails. But keep in mind: even if you do match with someone in South Korea, there’s always the fact that you may not ever be able to meet up with them, depending on their country of origin. In an effort to ease access, Tinder gave all Olympic Athletes gold status during the games, to make it easier for them to match. A smart move, which has seemed to work out for all those involved. Keep on swipin’, my friends.