A digital warning badge, also called a “black mark” is getting put on several hotels by TripAdvisor. A New York Times report claimed that the badges identify, “health, safety and discrimination issues in all of the website’s travel categories.”
The badges will stay on the site for three months, and a company spokesperson claims they’re meant to be “informative, not punitive.” However, if there are more complaints reported at the hotel the badge will be extended.
But if incidents stop after the three months, clients will have a hard time discerning if a hotel has ever had accusations of sexual assault. Apparently, TripAdvisor is setting up the badge system after controversy surrounding the deletion of a post highlighting an event of sexual harassment.
A review on the Iberostar Paraiso Maya in Mexico was written by Kristie Love, claiming that she was raped by a security guard in 2010.
TripAdvisor then released a statement:
— TripAdvisor (@TripAdvisor) November 2, 2017
However, most people were not so happy with TripAdvisor’s behavior:
Too late. I will never use the app again. Many people have had negative reviews removed, not just one.
— Chris Carlson (@itsjustcmc) November 3, 2017
PR lies, you did nothing to protect your followers until it came out in press.
— Living the life (@805onthe101) November 9, 2017
Too late. Uninstalled your app and hope everyone else will be sensible enough to do the same!
— According To Zascha (@ZaschaFriis) November 3, 2017
Despite TripAdvisor sending a general apology statement, Love claimed she hadn’t heard “a word from TripAdvisor, and certainly not an apology.” The Milwaukee Journal Sentinel reported that many tourists have accused TripAdvisor of removing reviews of rape, sexual harassment, and blackouts at Mexican resorts.