Kraft Heinz, the company behind some of your favorite snack brands like Oreo, Cadbury, Toblerone and Kool-Aid, has offered to buy Unilever, the company behind some of your other favorite snack brands like Dove, Domestos, Marmite, Ben and Jerry’s and Cornetto, for a whopping $143 billion dollars.
At a (back of envelope) $132b valuation, Kraft Heinz/Unilever would be the 3rd biggest M&A deal of all time.
— Carl Quintanilla (@carlquintanilla) February 17, 2017
While Kraft said its offer had been declined, the company looks forward to “working to reach agreement on the terms of a transaction.” But Unilever doesn’t seem to be on the same page, saying that the proposal “fundamentally undervalues” the company and that it sees “no merit, either financial or strategic” for the deal or basis for further discussions.
“There can be no certainty that any further formal proposal will be made to the board of Unilever or that an offer will be made at all or as to the terms of any transaction,” Kraft said in a news release.
Amid the Unilever/Kraft-Heinz talk, it's worth noting how many brands they both currently hold! pic.twitter.com/t1q4RqVjq3
— RANsquawk (@RANsquawk) February 17, 2017
If the Kraft-Unilever deal were to happen, it would combine consumer staples like Hellman’s mayonnaise with Heinz ketchup, among other brands.
[via New York Times]