I’m rarely speechless. But I’m speechless.
KFC launched its new Zinger sandwich with the help of Rob Lowe as Colonel Sanders.
“My grandfather was the head of the Ohio chapter of the National Restaurant Association in the 1960s and took me to meet Colonel Harland Sanders when I was a kid. It was a big deal. I thought this would be a nice homage to both Colonel Sanders and to my grandfather. Plus, we’re sending the Zinger chicken sandwich to space. You kind of can’t beat that.”
According to KFC, Lowe will be featured in a campaign that is focused on launching the Zinger chicken sandwich into space this summer.
Kevin Hochman, KFC U.S. president and chief concept officer, said about the launch,
“I have no idea how we’ll launch a chicken sandwich into space, but the marketing team thinks they can do it. What I do know, is the Zinger is the bestselling KFC chicken sandwich in 120 countries and it’s now available in America.”
Is this not the weirdest shit you’ve ever seen?