Have you heard of the cake mascara trend? If not, it’s a new way of applying mascara that actually comes from the late 1800s and early 1900s when Eugene Rimmel (of Rimmel London) and T.L. Williams (founder of Maybelline) developed mascara formulas that came in the form of a cake.
Using our Cake Mascara really IS a piece of cake! And it’s now available with Sephora online!!!! 🎉 Drop a couple drops of water on top and use the applicator in a swirling motion to activate! Then apply to eyes like regular mascara! A lasting formula that can be used for eye brows and liner as well! ❤️
And now it’s making a come back, thanks to Gabriela Hernandez and her makeup line Bésame Cosmetics. Her cake mascara product has already sold out at Sephora—so you know she’s gotta be onto something. It is a more hands on process to apply the makeup staple, but there are many advantages to the trend. In order to apply, you wet a brush then rub it against a hard, compressed, dark pigment and apply it to your lashes.
A photo posted by Bésame Cosmetics (@besamecosmetics) on
As a result the mascara process is more hygienic (no germs sitting in that tube that you layer onto your lashes over and over) and less clumpy. Also the cake mascara doubles as eyeliner and an eyebrow pencil. And according to Bésame Cosmetics, using it is a piece of cake! That’s what you call a Win, win, win.