There’s something different about the the latest issue of Billboard Magazine, but you probably wouldn’t realize it unless someone pointed it out to you.
And, no, it’s not the fact that someone out there thinks former Fifth Harmony member Camila Cabello deserves her own cover spread.
The cover of the February 17th issue, which you can see above, was shot on an iPhone 7 Plus.
The cover was shot by portrait photographer Miller Mobley, but the idea to use the iPhone 7 Plus’ portrait mode for the photo was Billboards‘.
“The photo editor was like, can you shoot the next cover with the iPhone 7 Plus?” Mobley told Mashable. “I had never shot [professionally] with an iPhone. It was a cool idea. I’m all about embracing new technology and not being afraid of it, so I was totally up for the challenge.”
Though the result may have been filled with the usual cover photo retouches, the final product is extremely impressive, especially for an iPhone.