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Your Google Home Now Comes With Complimentary Disney Ads

Google
Google

Google Home, Google’s voice-activated speaker powered by the Google Assistant AKA Amazon Echo’s long long cousin, have been adding a bit of something extra when users asked what their day entailed.

“By the way, Disney’s live action Beauty and The Beast opens today,” the Assistant spouts after covering the usual date, time, and weather. “In this version of the story, Belle is the inventor instead of Maurice. That rings truer if you ask me. For some more movie fun, ask me something about Belle.”

I mean, that’s nice and all, but what the fuck are ads doing on a digital assistant?

Fans have been noticing this ad tacked onto their daily routines for the past day, whether or not they’ve shown interest in the film in the past. But, the scariest part is that Google is denying the fact that this is even an ad.

According to The Verge, Google provided them with the statement that “This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.”

They then followed up that statement with:

“This wasn’t intended to be an ad. What’s circulating online was a part of our My Day feature, where after providing helpful information about your day, we sometimes call out timely content. We’re continuing to experiment with new ways to surface unique content for users and we could have done better in this case.”

Hey, Google? When you force people to hear about a film that they have to pay money to see when they just wanted to know the weather, it’s an ad.

[Via The Verge]

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